Chris Powell | September 21, 2020

Who’s ready to haul like no one’s watching? No Frills is putting the “disc” in discount with a new 13-track album called Haulin’ State of Mind. It joins other out-of-the-box marketing ideas created for the grocer’s “Haulers” brand platform, including a clothing line and a video game called Aisles of Glory.

http://www.canadiangrocer.com/top-stories/dancing-with-the-carts-no-frills-has-put-out-an-actual-album-97756